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Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016
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Citation

Rustogi, K. (2016a, June 15). Welcome to the sensorium of Whatsapp. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-the-sensorium-of-whatsapp


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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Citation

Toscano and Nobrega (2016a, June 15). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
June 15, 2016
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Citation

Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Anantachai, D. (2016a, June 15). Myths VS facts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/myths-vs-facts


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
June 15, 2016
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Citation

Mistry and Bond (2016a, June 15). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement